Pixelmatrix Design

Something i’ve learned from my work in the design field is that your clients’ taste for design makes or breaks any design project.

Many people view the “design world” as a mere reflection of the designer’s talents, but really it’s a lot more.  Any time you design something for someone else you are teaming up with them to (hopefully) create a masterpiece. It’s not a one-sided project, although the designer does all of the obvious work.  When working as a team, you are only as strong as your weakest link; this applies to the design field as well.

If you’re working with a client that has bad taste, or doesn’t work well with others, the project is likely to be unsuccessful. On the other hand, if the client has great taste, and communicates well with the other team members, the design is likely to be amazing.

But wait— We can’t only blame the clients for unsuccessful design. Remember, design is a team effort, so if the designer cannot communicate with the client or is only interested in satisfying his tastes the project is likely to be unsuccessful.

I’m not going to give any specific examples here, but anywhere that you see good design, I am willing to bet that it was a great effort by both the designer and the client.

What can we learn from this? Treat your clients well, and communicate with them effectively. They are not the bad guys, party poopers, or anything of that sort, but an important part of your team.

Keep this in mind while you’re browsing through portfolios; or designers— as you’re searching for new clients.